Our work connects strategy, creativity, and execution to create marketing systems that drive real business growth.
Strategy first,
always.
Strong marketing begins with clarity. We define the why before the what so every execution has direction and purpose.
Experience-led,
performance-driven.
We design interactions, events, and content that create emotional resonance then measure what moves the needle.
Southeast Asia
and beyond.
Rooted in the Philippines, our work reaches across Asia and the global Web3 and tech ecosystem.
Kat brings a powerhouse of experience in fintech, Web3, and high-growth marketing leadership. Her career is defined by senior roles as the former Global Marketing Director at Coins.ph and Coins.xyz, Head of Operations at Yield Guild Games Pilipinas, CMO of Union Digital Bank, and Head of Marketing and Communications for UnionBank’s fintech initiatives.
As Managing Director, Kat sets the strategic direction for HOWS, leveraging her deep expertise to scale brands and navigate the complexities of the digital economy.
Aspen is a visionary leader in global marketing and experience design. His extensive background includes serving as the former Head of Global Marketing in the blockchain industry, AVP Head of Corporate Strategy at Smart Communications, and Head of Digital Business at TV5 and Cignal. He is also the co-founder of Vybe Productions.
As Creative Director, Aspen leads the artistic vision and experience design across all HOWS projects, ensuring every campaign is as visually stunning as it is strategically sound.
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