WORK

FormSix Athletic

Overview

FormSix Athletic entered the Philippine activewear market with a clear point of view: performance gear that doesn't compromise on aesthetics. Our job was to build a brand that communicates that conviction without saying a word.

We developed a visual identity anchored in precision and motion — sharp geometry, a muted but high-contrast palette, and a typographic system that reads as athletic without resorting to clichés. The identity system was built to scale across product labels, social media, packaging, and retail environments.

The Webflow website was engineered for conversion from the ground up. Product pages are built around how performance consumers make decisions — leading with technical specifications, supporting with lifestyle photography, and removing friction at every step of the purchase journey. Page speed and mobile experience were non-negotiable priorities throughout development.

Since launch, FormSix has used the site as its primary sales channel, with a conversion rate that consistently outperforms the category benchmark.

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